Marketing Channels (6th Edition)

Anne T. Coughlan; Erin Anderson; Louis W. Stern

ISBN 10: 0130127728 / ISBN 13: 9780130127723

Verlag: Prentice Hall, 2001

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0130127728I4N00

Inhaltsangabe:

For one-quarter/semester, senior/graduate-level courses in Distribution Channels, Marketing Channels, or Marketing Systems.

This best-selling text has a new look and a new author helping to keep this classic at the leading edge of Channels research. Using examples taken from all over the world, this text shows students how to design, develop, and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing, and controlling the alliances among the institutions, agencies, and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service―both for the end-users they serve and the organizations that comprise them.

Reseña del editor: For one-quarter/semester, senior/graduate-level courses in Distribution Channels, Marketing Channels, or Marketing Systems. This best-selling text has a new look and a new author helping to keep this classic at the leading edge of Channels research. Using examples taken from all over the world, this text shows students how to design, develop, and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing, and controlling the alliances among the institutions, agencies, and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service-both for the end-users they serve and the organizations that comprise them.

Bibliografische Details

Titel: Marketing Channels (6th Edition)
Verlag: Prentice Hall
Erscheinungsdatum: 2001
Einband: Hardcover
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket