Marketing Code : Sometimes You Have to Kill to Make a Killing

Brown, Stephen

ISBN 10: 1904879888 / ISBN 13: 9781904879886

Verlag: Cyan Communications, 2006

Beschreibung

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Bestandsnummer des Verkäufers GRP17158886

Bibliografische Details

• Titel: Marketing Code : Sometimes You Have to Kill to Make a Killing
• Verlag: Cyan Communications
• Erscheinungsjahr: 2006
• Sprache: Englisch
• ISBN-10: 1904879888
• ISBN-13: 9781904879886
• Einband: Softcover
• Zustand: Good
• Gewicht: 0,972 Pfund

Über diesen Titel

Inhaltsangabe

Akin to The DaVinci Code, this gripping thriller morphs the dark intrigue of the Renaissance into today's double-dealing world of commerce to show that in the business world, sometimes you have to kill to make a killing. Revealing the secrets of 21st-century marketing becomes the ultimate quest in this thrilling story. Rejecting marketing's past principles, this book offers new direction and instructs marketers to see beyond the smokescreen of customer-first, customer-focused cliches currently in use and offers guidelines more appropriate for today's fast-moving, high-tech world. Unlike any other marketing book, this entertaining interpretation of ideology is also a credible educational tool.

Über die Autorin bzw. den Autor

Stephen Brown is a marketing professor at the University of Ulster and has been published in a variety of journals, including Business Horizons, European Management Journal, The Harvard Business Review, and Marketing Research.