Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: This book provides an in-depth focus on new and emerging developments in marketing communication, including advertising, public relations, and sales promotions. Twenty-five of the most prominent contemporary marketing experts from the United States and Europe share their specialized knowledge and views, making this essential reading for anyone interested in keeping pace with the rapidly changing marketing techniques and communication technologies of the 21st Century. Buchnummer des Verkäufers
Inhaltsangabe: Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the focus on emerging developments in the field will also appeal to a broad range researchers and marketing professionals.
About the Author: Allan J. Kimmel is at Professor of Marketing, ESCP-EAP, European School of Management, Paris.
Buchbeschreibung Oxford University Press, 2006. Hardcover. Buchzustand: Like New. Zustand des Schutzumschlags: No Dust Jacket. Reprint. A nearly new copy bound in the publisher's laminated hardcover binding: firm, clean, square and tight with no underlining or splits. Buchnummer des Verkäufers 060784
Buchbeschreibung OUP Oxford, 2005. Hardcover. Buchzustand: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Buchnummer des Verkäufers 2348539
Buchbeschreibung Oxford University Press, USA, 2005. Hardcover. Buchzustand: Very Good. 0199276943 black cloth gilt lettering dust jacket 299 pp owner's inscription on front endpaper. Buchnummer des Verkäufers P25759
Buchbeschreibung Oxford University Press 2005, 2005. New hardback without dust jacket. Fine and unread. Buchnummer des Verkäufers A31869
Buchbeschreibung Oxford University Press, 2006. Hardcover. Buchzustand: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Buchnummer des Verkäufers 0199276943
Buchbeschreibung Oxford University Press, USA, 2006. Hardcover. Buchzustand: New. Buchnummer des Verkäufers DADAX0199276943
Buchbeschreibung OUP Oxford, 2016. Paperback. Buchzustand: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Buchnummer des Verkäufers ria9780199276943_lsuk
Buchbeschreibung Oxford University Press, 2006. Hardcover. Buchzustand: New. book. Buchnummer des Verkäufers 0199276943
Buchbeschreibung OUP Oxford, 2005. HRD. Buchzustand: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Buchnummer des Verkäufers IP-9780199276943
Buchbeschreibung OUP Oxford, 2005. HRD. Buchzustand: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Buchnummer des Verkäufers IP-9780199276943