This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9781741032697.

Bestandsnummer des Verk�ufers 9533367

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Bibliografische Details

Titel

Marketing Communications: Theory and Applications

Verlag

Prentice Hall

Erscheinungsjahr

2005

Sprache

Englisch

ISBN-10

1741032695

ISBN-13

9781741032697

Einband

Softcover

Zustand

Fair

Gewicht

1250 Gramm

Verk�uferkataloge

Business

�ber diesen Titel

Inhaltsangabe

Marketing Communications, by Rossiter and Bellman, is the definitive new text in the field. It is the only textbook in marketing communications that draws comprehensively from both the academic literature and the applied literature, and from Europe and Australasia as well as the U.S.A. Marketing Communications covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising, sponsorship, PR, personal selling and telemarketing - and includes a special chapter on social marketing campaigns. A consistent, logical planning approach is followed throughout, and the book is full of useful theoretical frameworks and procedures. No other book on marcoms comes close to this one for being comprehensive and contemporary.

Marketing Communications is suitable for undergraduate and post-graduate students as well as marketing practitioners.

Rese�a del editor

Marketing Communications, by Rossiter and Bellman, is the definitive new text in the field. It is the only textbook in marketing communications that draws comprehensively from both the academic literature and the applied literature, and from Europe and Australasia as well as the U.S.A. Marketing Communications covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising, sponsorship, PR, personal selling and telemarketing - and includes a special chapter on social marketing campaigns. A consistent, logical planning approach is followed throughout, and the book is full of useful theoretical frameworks and procedures. No other book on marcoms comes close to this one for being comprehensive and contemporary. Marketing Communications is suitable for undergraduate and post-graduate students as well as marketing practitioners.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

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