Titel: B to B Marketing: Creating & Implementing a Successful Business-To-Business Marketing Program
Verlag: Probus Professional Pub
Erscheinungsjahr: 1992
Sprache: Englisch
ISBN-10: 1557382999
ISBN-13: 9781557382993
Einband: Hardcover
Zustand: Very Good

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Discusses the special demands of the business to business marketing and selling process, with information on designing information systems, analyzing the competition, and forecasting a company's sales

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