Marketing: Defined, Explained, Applied (Mymarketinglab)

Levens, Michael

ISBN 10: 0132177153 / ISBN 13: 9780132177153

Verlag: Pearson, 2011

This book is in good condition. The cover has minor creases or bends. The binding is tight and pages are intact. Some pages may have writing or highlighting. Bestandsnummer des Verkäufers 1EYX65000XVA_ns

Inhaltsangabe:

A unique and easy-to-read breakdown of marketing information.

 

Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text―rather than passively read it.

 

The second edition features a new format that makes it easier for readers to study and learn the material.

Reseña del editor: A unique and easy-to-read breakdown of marketing information. Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text--rather than passively read it. The second edition features a new format that makes it easier for readers to study and learn the material.

Bibliografische Details

Titel: Marketing: Defined, Explained, Applied (...
Verlag: Pearson
Erscheinungsdatum: 2011
Einband: Softcover
Zustand: good
Auflage: 2. Auflage