Marketing Functions of JJB Sports

Sunil Singh

ISBN 10: 3640943570 / ISBN 13: 9783640943579

Verlag: GRIN Verlag, 2011

Beschreibung

Marketing Functions of JJB Sports | Sunil Singh | Taschenbuch | Paperback | 40 S. | Englisch | 2011 | GRIN Verlag | EAN 9783640943579 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

Bestandsnummer des Verkäufers 106914360

Bibliografische Details

• Titel: Marketing Functions of JJB Sports
• Verlag: GRIN Verlag
• Veröffentlichungsdatum: 2011
• Sprache: Englisch
• ISBN-10: 3640943570
• ISBN-13: 9783640943579
• Bindung: Taschenbuch
• Zustand: Neu
• Verkäuferkataloge:
  • Bücher

Über diesen Titel

Inhaltsangabe

Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Coventry University (Coventry Business School), course: MBA, language: English, abstract: The research paper is aimed towards understanding the marketing functions and the marketing strategy of JJB sports plc based in UK. To analyse the business orientation of the company, the author has conducted product, sales and marketing strategy research. Porters 5 forces analysis has been conducted to analyse the competitive advantage of the company. A 4'P analysis has been done to understand the marketing mix of the company. finally a SWOT analysis has been conducted to understand the strengths and weaknesses of the company.