Titel: Marketing in der Gesundheitswirtschaft: Eine praxisbezogene konzeptionelle Einordnung (essentials) (German Edition)
Verlag: Springer Gabler
Erscheinungsjahr: 2022
Sprache: Deutsch
ISBN-10: 3658370882
ISBN-13: 9783658370886
Einband: Softcover
Zustand: New

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Inhaltsangabe

Einleitung.- Begriffliche und thematische Grundlagen.- Adaptierbare Ans�tze f�r das Marketing in der Gesundheitswirtschaft.- Zusammenfassung und Fazit.

�ber die Autorin bzw. den Autor

Prof. Dr. Tobias Kesting ist Professor f�r Allgemeine Betriebswirtschaftslehre insbesondere Marketing und Innovation an der APOLLON Hochschule der Gesundheitswirtschaft in Bremen.Prof. Dr. Viviane Scherenberg ist Professorin und Dekanin des Fachbereichs Pr�vention und Gesundheitsf�rderung an der APOLLON Hochschule der Gesundheitswirtschaft in Bremen.

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