Titel: Marketing Glossary : Key Terms, Concepts and Applications in Marketing Management, Sales, Advertising, Public Relations, Direct Marketing, Market Research, Sales promotion
Verlag: Clementebooks
Erscheinungsjahr: 2002
Sprache: Englisch
ISBN-10: 0971943427
ISBN-13: 9780971943421
Einband: Softcover
Zustand: As New

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A combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of key terms in marketing, sales, advertising, public relations, direct-marketing, sales promotion, and market research. The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Newly updated, it contains more than 1,400 entries.

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