Marketing Higher and Further Education: An Educator*s Guide to Promoting Courses, Departments and Institutions

Gibbs Paul, Knapp Michael

ISBN 10: 1138162469 / ISBN 13: 9781138162464

Verlag: Routledge, 2017

Beschreibung

New.

Bestandsnummer des Verkäufers ERICA77311381624696

Bibliografische Details

• Titel: Marketing Higher and Further Education: An Educator*s Guide to Promoting Courses, Departments and Institutions
• Verlag: Routledge
• Erscheinungsjahr: 2017
• Sprache: Englisch
• ISBN-10: 1138162469
• ISBN-13: 9781138162464
• Einband: Hardcover
• Zustand: New
• Buchtyp: book

Über diesen Titel

Inhaltsangabe

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

Über die Autorin bzw. den Autor

Paul Gibbs, Michael Knapp