Titel: Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization
Verlag: Emerald Publishing Limited
Erscheinungsjahr: 2025
Sprache: Englisch
ISBN-10: 1835494196
ISBN-13: 9781835494196
Einband: Hardcover
Zustand: New

�ber diesen Titel

Inhaltsangabe

In the fast-paced world of digitalization, understanding customers has never been more critical―or more challenging. Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization takes readers on a journey through the latest advancements in AI, data management, and digital channels that are reshaping the landscape of customer engagement and business strategy.

This book explores the transformative power of Artificial Intelligence in enhancing customer experiences, from biometric analysis and Artificial Neural Networks (ANNs) to the ethical implications of AI in marketing. Uncover the dynamic relationship between markets and mobile applications, the role of experience orientation in service industries, and the promise of frictionless shopping in the digital age.

With a special focus on centralized knowledge management in healthcare, the Internet of Things (IoT), and the growing importance of natural language processing in marketing intelligence, this comprehensive guide also delves into the ethical concerns surrounding AI adoption, as exemplified by a case study on Google AI.

Whether you're navigating the complexities of digital channels to boost brand visibility or leveraging AI to create value for your customers, Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization provides the insights and strategies needed to thrive in today's digital marketplace. Perfect for marketers, business leaders, and technologists, this book equips you with the tools to understand and engage with your customers in the most effective and ethical ways possible.

�ber die Autorin bzw. den Autor

Mudita Sinha, Associate Professor, Christ University Bangalore, India

Arabinda Bhandari, Associate Professor, Sarala Birla University, Ranchi, India

Samant Shant Priya, Lal Bahadur Shastri Institute of Management, Delhi, India

Sajal Kabiraj, Faculty of Business and Hospitality Management at LAB University of Applied Sciences, Finland.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

We carry a comprehensive range of out of print and rare books.

Zur Homepage des Verk�ufers

Unternehmensdaten des Verk�ufers

Kennys Bookshops and Art Galleries Limited
Liosban Industrial Estate, Tuam Road, Galway, GY, Ireland

Gesch�ftsbedingungen und Versandinformationen

Verkaufsbedingungen

We guarantee the condition of every book as it's described on the Abebooks websites.

If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date.

For any queries please use the contact seller link or send an email to books@kennys.ie

Conor Kenny

Widerrufsbelehrung

Versandbedingungen

All books securely packaged. Some books ship from Ireland.

Versandkosten von USA nach Deutschland

Versandkosten von USA nach Deutschland
Bestellmenge	16 bis 22�Werktage	14 bis 20�Werktage
Erster Artikel	EUR 1.86	EUR 2.03

Die Versandzeiten werden von den Verk�uferinnen und Verk�ufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, k�nnen Verz�gerungen unterliegen. Eventuell anfallende Abgaben oder Geb�hren sind von der K�uferin bzw. dem K�ufer zu tragen. Die Verk�uferin bzw. der Verk�ufer kann Sie bez�glich zus�tzlicher Versandkosten kontaktieren, um einen m�glichen Anstieg der Versandkosten f�r Ihre Artikel auszugleichen.