Marketing: An Introduction

Armstrong, Gary and Harker, Michael and Brennan, Ross and Kotler, Philip

ISBN 10: 0273762605 / ISBN 13: 9780273762607

Verlag: Pearson, 2012

Beschreibung

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Bibliografische Details

Titel: Marketing: An Introduction

Verlag: Pearson

Erscheinungsdatum: 2012

Einband: Paperback

Zustand: Used; Very Good

Auflage: 2. Auflage

Über diesen Titel

Reseña del editor:

Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.