Marketing: An Introduction

David Pickton, Rosalind Masterson

ISBN 10: 0077098765 / ISBN 13: 9780077098766

Verlag: McGraw-Hill Higher Education 01/03/2004, 2004

Beschreibung

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Bestandsnummer des Verkäufers 7719-9780077098766

Bibliografische Details

• Titel: Marketing: An Introduction
• Verlag: McGraw-Hill Higher Education 01/03/2004
• Erscheinungsjahr: 2004
• Sprache: Englisch
• ISBN-10: 0077098765
• ISBN-13: 9780077098766
• Einband: Softcover
• Zustand: Very Good

Über diesen Titel

Inhaltsangabe

Marketing: An Introduction offers the first year undergraduate student all the preliminary information needed for an Introductory Marketing module. With strong pedagogic content to support and enhance learning and a European outlook, Marketing: An Introduction is an attractive alternative to traditional comprehensive texts. Its student friendly approach provides clear and accessible introductions to marketing ideas, whilst challenging the reader to apply these concepts as they work through the textbook. The numerous Insights, Activities, Focus Boxes, Cases and Questions help to bring marketing to life as a contemporary and engaging topic.

Über die Autorin bzw. den Autor

Rosalind Masterson is a Senior Lecturer at De Montfort University Business School. David Pickton is the Principle Lecturer at De Montfort University Business School.