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This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: 'This is a really exciting introductory text that brings to life the key principles of marketing. It is packed with good examples of marketing in practice and students will find it highly accessible.' - Pauline Maclaran Professor of Marketing & Consumer Research, Royal Holloway University of London, Editor in Chief Marketing Theory. Buchnummer des Verkäufers

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Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition!

With each print copy of the new 3rd edition, students can receive FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want.

An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go.

Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example of:

  • Watch videos to get a better understanding of key concepts and provoke in-class discussion
  • Visit websites and templates to help guide students’ study
  • A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study
  • A Podcast series where recent graduates and marketing professionals talk about the  day-to-day of marketing and specific marketing concepts

For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule.

New to the 3rd edition:

  • Covers topics such as digital marketing, global marketing and marketing ethics
  • Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university
  • Fun activities for students to try with classmates or during private study to help consolidate what they have learnt

 (*Students must use Bundle ISBN: 978-1-4462-9642-4 to receive free access to the interactive eBook, which is only available through Vitalsource eBook)

About the Author:

Rosalind Masterson is a Chartered Institute of Marketing Chartered Marketer, a Member of the Academy of Marketing and a Fellow of the Institute of Higher Education. She was a Principal Lecturer at De Montfort University until 2013. She has taught extensively, and has been subject and programme leader, at both undergraduate and postgraduate levels. She has taught, and been external examiner, at a number of universities during an academic career spanning twenty years.

 

Rosalind’s commercial experience includes sales and marketing positions within IBM and Marketing Management for an IT consultancy. She ran her own marketing consultancy and freelance copywriting business for ten years.



David Pickton is Associate Director, Strategic Partnerships and Visiting Academic at University of Birmingham. He holds the title, ‘Honorary Academic Fellow’ from De Montfort University, Leicester, England having been founding member and head of its academic Department of Marketing. He has also been visiting academic and external examiner at over 20 other universities in the UK, Europe and Asia.

His Editorial Board memberships have included the ‘Journal of Marketing Communications’, ‘Innovative Marketing Journal’, the ‘Journal of Brand Management’, ’Corporate Communications: An International Journal’ and ‘Marketing Intelligence and Planning’ for which he was also Assistant Editor. He has contributed to various academic texts and has written numerous articles, being placed in the top 0.5% of researchers on Academia.edu (by 30-day views of his papers). His work can be found on ResearchGate.net, Academia.edu, Google Scholar, Figshare and Prezi.

His commercial experience includes marketing and advertising management positions on both the client and agency sides of industry, directorship of his own business consultancy, being a registered marketing consultant with the Department of Trade and Industry and providing executive marketing and management training. His professional affiliations include membership of the Academy of Marketing and Fellowships of the Chartered Institute of Marketing, the Royal Society of Arts and the Higher Education Academy.

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Buchbeschreibung SAGE Publications Ltd, 2014. Hardcover. Buchzustand: Good. 3. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Buchnummer des Verkäufers 144626646X

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Buchbeschreibung Sage Pubns Ltd, 2014. Hardcover. Buchzustand: Brand New. 3rd edition. 582 pages. 10.50x7.75x1.25 inches. In Stock. Buchnummer des Verkäufers zk144626646X

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