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This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: 'This is a really exciting introductory text that brings to life the key principles of marketing. It is packed with good examples of marketing in practice and students will find it highly accessible.' - Pauline Maclaran Professor of Marketing & Consumer Research, Royal Holloway University of London, Editor in Chief Marketing Theory. Buchnummer des Verkäufers

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Inhaltsangabe:

Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition!

With each print copy of the new 3rd edition, students can receive FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want.

An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go.

Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example of:

  • Watch videos to get a better understanding of key concepts and provoke in-class discussion
  • Visit websites and templates to help guide students? study
  • A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study
  • A Podcast series where recent graduates and marketing professionals talk about the  day-to-day of marketing and specific marketing concepts

For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy ? a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule.

New to the 3rd edition:

  • Covers topics such as digital marketing, global marketing and marketing ethics
  • Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university
  • Fun activities for students to try with classmates or during private study to help consolidate what they have learnt

 (*Students must use Bundle ISBN: 978-1-4462-9642-4 to receive free access to the interactive eBook, which is only available through Vitalsource eBook)

Inhaltsangabe:

If you?re reading this, the chances are you?re enrolled on an introductory marketing course and considering whether to buy this textbook or not. You are probably looking for something that covers everything in your course without being large and expensive. You would probably also like a colourful user-friendly text that uses simple English and makes the subject fun and easy to get to grips with. Marketing: An Introduction is tailor-made for you.

This new edition has been further improved to include: 

  • Buzz topics in marketing which you will need to engage with to achieve top grades such as digital marketing, global marketing and marketing ethics 
  • An even greater emphasis on employability and marketing in the workplace to help you think about what you want to do beyond university life and how you transfer your new knowledge of marketing into the real world 
  • More fun activities to try with your classmates or outside the classroom as private study
  • Improved video content on the companion website to help bring alive what you are learning
  • An interactive e-book and mobile study.

This textbook is essential to anyone studying marketing for the first time at university.

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Buchbeschreibung Sage Publications Ltd, United Kingdom, 2014. Hardback. Buchzustand: New. 3rd Revised edition. 268 x 198 mm. Language: English . Brand New Book. If you re reading this, the chances are you re enrolled on an introductory marketing course and considering whether to buy this textbook or not. You are probably looking for something that covers everything in your course without being large and expensive. You would probably also like a colourful user-friendly text that uses simple English and makes the subject fun and easy to get to grips with. Marketing: An Introduction is tailor-made for you. This new edition has been further improved to include: * Buzz topics in marketing which you will need to engage with to achieve top grades such as digital marketing, global marketing and marketing ethics * An even greater emphasis on employability and marketing in the workplace to help you think about what you want to do beyond university life and how you transfer your new knowledge of marketing into the real world * More fun activities to try with your classmates or outside the classroom as private study * Improved video content on the companion website to help bring alive what you are learning * An interactive e-book and mobile study. This textbook is essential to anyone studying marketing for the first time at university. Buchnummer des Verkäufers AAX9781446266465

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Buchbeschreibung Sage Publications Ltd, United Kingdom, 2014. Hardback. Buchzustand: New. 3rd Revised edition. 268 x 198 mm. Language: English . Brand New Book. If you re reading this, the chances are you re enrolled on an introductory marketing course and considering whether to buy this textbook or not. You are probably looking for something that covers everything in your course without being large and expensive. You would probably also like a colourful user-friendly text that uses simple English and makes the subject fun and easy to get to grips with. Marketing: An Introduction is tailor-made for you. This new edition has been further improved to include: * Buzz topics in marketing which you will need to engage with to achieve top grades such as digital marketing, global marketing and marketing ethics * An even greater emphasis on employability and marketing in the workplace to help you think about what you want to do beyond university life and how you transfer your new knowledge of marketing into the real world * More fun activities to try with your classmates or outside the classroom as private study * Improved video content on the companion website to help bring alive what you are learning * An interactive e-book and mobile study. This textbook is essential to anyone studying marketing for the first time at university. Buchnummer des Verkäufers AAX9781446266465

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Buchbeschreibung 2014. Hardcover. Buchzustand: New. 3rd. 201mm x 29mm x 274mm. Hardcover. If you're reading this, the chances are you're enrolled on an introductory marketing course and considering whether to buy this textbook or not. You are probably looking for something that.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 608 pages. 1.438. Buchnummer des Verkäufers 9781446266465

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Buchbeschreibung Sage Pubns Ltd, 2014. Hardcover. Buchzustand: Brand New. 3rd edition. 582 pages. 10.50x7.75x1.25 inches. In Stock. Buchnummer des Verkäufers __144626646X

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Buchbeschreibung 2014. Hardcover. Buchzustand: New. 3rd. 201mm x 29mm x 274mm. Hardcover. If you're reading this, the chances are you're enrolled on an introductory marketing course and considering whether to buy this textbook or not. You are probably looking for s.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 608 pages. 1.438. Buchnummer des Verkäufers 9781446266465

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