Marketing Leadership in Hospitality: Foundations and Practices

Lewis, Robert C.; Chambers, Richard E.

ISBN 10: 0471332704 / ISBN 13: 9780471332701

Verlag: Wiley (edition 3), 2000

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Bestandsnummer des Verkäufers 0471332704-8-1

Inhaltsangabe:

Marketing is the strongest weapon there is for surviving in the hospitality world today. This book helps both students and professionals to make the necessary connection between hospitality businesses and their consumers. A separate chapter on marketing research, plus new case studies and examples, help bring this new edition straight to the cutting edge of hospitality marketing.

Über die Autorin bzw. den Autor: ROBERT C. LEWIS, PhD, is Professor Emeritus, University of Massachusetts—Amherst. He is the author of Cases in Hospitality Marketing and Management, Second Edition, and Cases in Hospitality Strategy and Policy, both published by Wiley. RICHARD E. CHAMBERS, MBA, is Vice President of Marketing at HRI Companies, the parent company of Leading Hotels of the World and Prima Hotels, based in New York City.

Bibliografische Details

Titel: Marketing Leadership in Hospitality: ...
Verlag: Wiley (edition 3)
Erscheinungsdatum: 2000
Einband: Hardcover
Zustand: Very Good
Auflage: 3.