Hardcover. Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools. Marketing Libraries in a Web 2.0 World Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

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Titel: Marketing Libraries in a Web 2.0 World (Hardcover)
Verlag: De Gruyter, Berlin
Ver�ffentlichungsdatum: 2011
Sprache: Englisch
ISBN-10: 3110263319
ISBN-13: 9783110263312
Bindung: Hardcover
Zustand: new

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Inhaltsangabe

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

�ber die Autorin bzw. den Autor

R�jean Savard, Universit� de Montr�al, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India

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