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Bibliografische Details

Titel: Marketing Libraries in a Web 2.0 World (IFLA Publications, 145, Band 145)
Verlag: De Gruyter Saur
Ver�ffentlichungsdatum: 2011
Sprache: Englisch
ISBN-10: 3110263319
ISBN-13: 9783110263312
Bindung: Hardcover
Zustand: Bon

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Inhaltsangabe

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

�ber die Autorin bzw. den Autor

R�jean Savard, Universit� de Montr�al, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India

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English below. Ammareal est une librairie professionnelle sp�cialis�e dans le livre d?occasion. Nous exp�dions partout dans le monde. Nous avons plus de 250 000 ouvrages en stock dont un grand nombre de livres techniques et acad�miques. Nous reversons jusqu?� 15% du prix de vente de chaque livre � des organisations caritatives, des biblioth�ques et des associations luttant contre l?illettrisme. Ce que nous ne vendons pas nous le donnons, ce que nous ne donnons pas nous le recyclons. Ammareal is a professional bookseller speciliazed in used books. We ship worldwide. We have more than 250 000 books in stock, including a large number of technical and university-level books. We give back up to 15% of the price of each book to charities, libraries and organizations fighting in favor of literacy. What we do not sell, we give, what we do not give we recycle.

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