Marketing Libraries in a Web 2.0 World

Réjean Savard

ISBN 10: 3110263319 / ISBN 13: 9783110263312

Verlag: De Gruyter Saur, De Gruyter Saur Mai 2011, 2011

Beschreibung

Neuware -Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.Walter de Gruyter GmbH, Genthiner Strasse 13, 10785 Berlin 176 pp. Englisch.

Bestandsnummer des Verkäufers 9783110263312

Bibliografische Details

• Titel: Marketing Libraries in a Web 2.0 World
• Verlag: De Gruyter Saur, De Gruyter Saur Mai 2011
• Veröffentlichungsdatum: 2011
• Sprache: Englisch
• ISBN-10: 3110263319
• ISBN-13: 9783110263312
• Bindung: Buch
• Zustand: Neu

Über diesen Titel

Inhaltsangabe

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Über die Autorin bzw. den Autor

Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India