Marketing Management. Analysis, Planning, Implementation, and Control

Kotler, P

ISBN 10: 0132613638 / ISBN 13: 9780132613637

Verlag: Prentice-Hall, New Jersey, 1994

Beschreibung

A good copy, virtually as new, with minor scuffing to cover edges and slight loss to bottom corner of front cover. Heavy book, will incur additional postage charge. Immediate despatch from the UK. 4to. International Edition.

Bestandsnummer des Verkäufers 90024967

Bibliografische Details

• Titel: Marketing Management. Analysis, Planning, Implementation, and Control
• Verlag: Prentice-Hall, New Jersey
• Veröffentlichungsdatum: 1994
• Sprache: Englisch
• ISBN-10: 0132613638
• ISBN-13: 9780132613637
• Bindung: Paperback
• Ausgabe: International Edition.
• Zustand: G+
• Buchtyp: Book
• Verkäuferkataloge:
  • 27/10/08

Über diesen Titel

Inhaltsangabe

The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.