Marketing Management. Analysis, Planning, Implementation, and Control

Kotler, P

ISBN 10: 0132613638 / ISBN 13: 9780132613637

Verlag: Prentice-Hall, New Jersey, 1994

Beschreibung

A good copy, virtually as new, with minor scuffing to cover edges and slight loss to bottom corner of front cover. Heavy book, will incur additional postage charge. Immediate despatch from the UK. 4to. International Edition. Buchnummer des Verkäufers 90024967

Bibliografische Details

Titel: Marketing Management. Analysis, Planning, ...

Verlag: Prentice-Hall, New Jersey

Erscheinungsdatum: 1994

Einband: paperback

Zustand: G+

Auflage: International Edition.

Über diesen Titel

Reseña del editor:

The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.