Marketing Management

Vimal Bhatt, Bhuvanesh Kumar Sharma, Sunil Mishra

ISBN 10: 9356483264 / ISBN 13: 9789356483262

Verlag: Clever Fox Publishing, IN, 2023

Bestandsnummer des Verkäufers LU-9789356483262

Inhaltsangabe:

Marketing is evolving all the time, and for students to stay competitive, they need a textbook that represents the best of today's marketing theory and techniques. Marketing Management is the gold standard in existing marketing literature because its content and structure are always updated with the most recent advancements in marketing theory and practice. Students at both the undergraduate and graduate levels of marketing studies and professionals in the field are the intended audience for this book. The writers' primary goal was to present a complete picture of all facets of marketing in the actual world. The book talks about holistic marketing and how different parts of marketing depend on each other. It discusses competitive dynamics, entering into markets, communicating value, determining product strategy, and creating customer value and relationships, among other things.

Bibliografische Details

Titel: Marketing Management
Verlag: Clever Fox Publishing, IN
Erscheinungsdatum: 2023
Einband: Paperback
Zustand: New