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Inhaltsangabe: If you think marketing is nothing but advertising and promotion, Chip Conley and Eric Friedenwald-Fishman will set you straight in this remarkably concise and practical little book. For example, consider this astonishing fact (plucked from the introduction): ''With annual sales of more than $125 million, [Chip Conley's company] Joie de Vivre spends less than $50,000 annually on traditional advertising yet has a greater market share than its hotel competitors.'' ....As you might guess, this book does not advocate your grandfather's concept of marketing. Marketing That Matters sets forth a thoroughly contemporary approach to marketing that is fully in tune with today's intensely competitive and fast-changing business environment an approach that will help you position yourself and your company for continuing success in the challenging years ahead. The numerous examples in this book, drawn from the collective experience of companies affiliated with Social Venture Network (SVN) and from the authors' nearly four decades of experience with their own and other firms, illustrate how values-driven companies can succeed in the marketplace while helping make the world better. As Chip and Eric show so clearly, marketing truly succeeds only when it is an authentic expression of a company's mission and when it embodies the company's brand, expressing what they call ''the three Vs: the value, values, and voice of an organization.'' If you're looking for insight and practical advice about how to navigate the swirling waters at the intersection of market and meaning, you'll find them in this book. This pint-sized volume contains a gallon's worth of wisdom. You'll want to keep it on your desk and refer to it again and again.

Über den Autor: Chip Conley is founder and CEO of Joie de Vivre Hospitality, Northern California's largest hotelier. Chip has won numerous awards, including Guerrilla Marketer of the Year from the American Travel Marketing Executives, Northern California Entrepreneur of the Year, National Humanitarian Hospitality Company of the Year, and the Experience Stager of the Year. He is the author of The Rebel Rules: Daring to Be Yourself in Business and Business Rules of Thumb (with Seth Godin). His next book, Peak, will be available in September 2007.

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Conley, Chip
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ISBN 10: 1442962437 ISBN 13: 9781442962439
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Buchbeschreibung ReadHowYouWant, 2016. Paperback. Buchzustand: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Buchnummer des Verkäufers ria9781442962439_lsuk

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Buchbeschreibung ReadHowYouWant.com Ltd, Canada, 2012. Paperback. Buchzustand: New. [Large Print]. 252 x 196 mm. Language: English . Brand New Book ***** Print on Demand *****.If you think marketing is nothing but advertising and promotion, Chip Conley and Eric Friedenwald-Fishman will set you straight in this remarkably concise and practical little book. For example, consider this astonishing fact (plucked from the introduction): With annual sales of more than $125 million, [Chip Conley s company] Joie de Vivre spends less than $50,000 annually on traditional advertising yet has a greater market share than its hotel competitors. .As you might guess, this book does not advocate your grandfather s concept of marketing. Marketing That Matters sets forth a thoroughly contemporary approach to marketing that is fully in tune with today s intensely competitive and fast-changing business environment an approach that will help you position yourself and your company for continuing success in the challenging years ahead. The numerous examples in this book, drawn from the collective experience of companies affiliated with Social Venture Network (SVN) and from the authors nearly four decades of experience with their own and other firms, illustrate how values-driven companies can succeed in the marketplace while helping make the world better. As Chip and Eric show so clearly, marketing truly succeeds only when it is an authentic expression of a company s mission and when it embodies the company s brand, expressing what they call the three Vs: the value, values, and voice of an organization. If you re looking for insight and practical advice about how to navigate the swirling waters at the intersection of market and meaning, you ll find them in this book. This pint-sized volume contains a gallon s worth of wisdom. You ll want to keep it on your desk and refer to it again and again. Buchnummer des Verkäufers AAV9781442962439

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Buchbeschreibung ReadHowYouWant.com Ltd, Canada, 2012. Paperback. Buchzustand: New. [Large Print]. 252 x 196 mm. Language: English . Brand New Book ***** Print on Demand *****. If you think marketing is nothing but advertising and promotion, Chip Conley and Eric Friedenwald-Fishman will set you straight in this remarkably concise and practical little book. For example, consider this astonishing fact (plucked from the introduction): With annual sales of more than $125 million, [Chip Conley s company] Joie de Vivre spends less than $50,000 annually on traditional advertising yet has a greater market share than its hotel competitors. .As you might guess, this book does not advocate your grandfather s concept of marketing. Marketing That Matters sets forth a thoroughly contemporary approach to marketing that is fully in tune with today s intensely competitive and fast-changing business environment an approach that will help you position yourself and your company for continuing success in the challenging years ahead. The numerous examples in this book, drawn from the collective experience of companies affiliated with Social Venture Network (SVN) and from the authors nearly four decades of experience with their own and other firms, illustrate how values-driven companies can succeed in the marketplace while helping make the world better. As Chip and Eric show so clearly, marketing truly succeeds only when it is an authentic expression of a company s mission and when it embodies the company s brand, expressing what they call the three Vs: the value, values, and voice of an organization. If you re looking for insight and practical advice about how to navigate the swirling waters at the intersection of market and meaning, you ll find them in this book. This pint-sized volume contains a gallon s worth of wisdom. You ll want to keep it on your desk and refer to it again and again. Buchnummer des Verkäufers AAV9781442962439

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Buchbeschreibung ReadHowYouWant. Paperback. Buchzustand: New. Paperback. 308 pages. Dimensions: 9.9in. x 7.7in. x 0.9in.If you think marketing is nothing but advertising and promotion, Chip Conley and Eric Friedenwald-Fishman will set you straight in this remarkably concise and practical little book. For example, consider this astonishing fact (plucked from the introduction): With annual sales of more than 125 million, Chip Conleys company Joie de Vivre spends less than 50, 000 annually on traditional advertising yet has a greater market share than its hotel competitors. . . . . As you might guess, this book does not advocate your grandfathers concept of marketing. Marketing That Matters sets forth a thoroughly contemporary approach to marketing that is fully in tune with todays intensely competitive and fast-changing business environment an approach that will help you position yourself and your company for continuing success in the challenging years ahead. The numerous examples in this book, drawn from the collective experience of companies affiliated with Social Venture Network (SVN) and from the authors nearly four decades of experience with their own and other firms, illustrate how values-driven companies can succeed in the marketplace while helping make the world better. As Chip and Eric show so clearly, marketing truly succeeds only when it is an authentic expression of a companys mission and when it embodies the companys brand, expressing what they call the three Vs: the value, values, and voice of an organization. If youre looking for insight and practical advice about how to navigate the swirling waters at the intersection of market and meaning, youll find them in this book. This pint-sized volume contains a gallons worth of wisdom. Youll want to keep it on your desk and refer to it again and again. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Buchnummer des Verkäufers 9781442962439

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Buchbeschreibung ReadHowYouWant, 2012. Paperback. Buchzustand: New. book. Buchnummer des Verkäufers 1442962437

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Buchbeschreibung ReadHowYouWant. PAPERBACK. Buchzustand: New. 1442962437 Special order direct from the distributor. Buchnummer des Verkäufers ING9781442962439

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Buchbeschreibung ReadHowYouWant, 2012. Paperback. Buchzustand: New. Large Print 16 pt. Buchnummer des Verkäufers DADAX1442962437

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Buchbeschreibung Buchzustand: Very Good. Book Condition: Very Good. Buchnummer des Verkäufers 97814429624393.0

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Buchbeschreibung ReadHowYouWant. Paperback. Buchzustand: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Buchnummer des Verkäufers 2623095325

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Buchbeschreibung Buchzustand: Brand New. Book Condition: Brand New. Buchnummer des Verkäufers 97814429624391.0

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