Marketing NEP-INDIA: A Practical Guide to Modern Marketing Strategies.2025

Tiwari, Dr. Dheeraj; Agarwal, Dr. Monika

ISBN 10: 3639864158 / ISBN 13: 9783639864151

Verlag: Scholars' Press, 2025

In. Bestandsnummer des Verkäufers ria9783639864151_new

Inhaltsangabe:

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas of marketing include:Market Research – Studying consumer behavior, competitors, and market trends.Branding – Creating a strong identity that differentiates a product or company.Advertising – Using media like TV, social media, and print to promote a product.Digital Marketing – Online strategies like SEO, social media marketing, and email marketing.Sales & Distribution – Ensuring products reach the right customers effectively.Consumer Behavior – Understanding how people make buying decisions.

Über die Autorin bzw. den Autor: Dr. Dheeraj Tiwari is an Associate Professor specializing in marketing, with a career spanning over 28 years-18 years in academia and 10 years in industry. His research interests include Marketing, Supply Chain Management (SCM), and Corporate Social Responsibility (CSR).

Bibliografische Details

Titel: Marketing NEP-INDIA: A Practical Guide to ...
Verlag: Scholars' Press
Erscheinungsdatum: 2025
Einband: Softcover
Zustand: New