Marketing Planning Guide

Stevens, Robert E.; Loudon, David L.; Warren, William E.

ISBN 10: 1560240849 / ISBN 13: 9781560240846

Verlag: Haworth Pr Inc, 1991

Satisfaction Guaranteed or your money back. Bestandsnummer des Verkäufers 1560240849

Inhaltsangabe:

With over 50 pages of new and updated material, this textbook contains the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan - once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, approximately 100 slide transparencies, and a detailed sample course syllabus along with a test bank featuring multiple-choice and true-false questions for each chapter with answers.

Bibliografische Details

Titel: Marketing Planning Guide
Verlag: Haworth Pr Inc
Erscheinungsdatum: 1991
Einband: Softcover
Zustand: New