The AI Marketing Playbook: Concepts - Methods - Applications (MLI Generative AI)

Lamplugh, Mark

ISBN 10: 1501522892 / ISBN 13: 9781501522895

Verlag: Mercury Learning and Information, 2024

2024. 2nd ed. paperback. . . . . . Bestandsnummer des Verkäufers V9781501522895

Inhaltsangabe:

Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, and harness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns. The book is tailored for marketing professionals, business owners, and digital strategists who are eager to integrate AI into their marketing practices. It is equally valuable for beginners and experienced marketers who want to stay at the forefront of the rapidly evolving digital marketing landscape.

FEATURES

• Includes step-by-step guides for implementing AI tools in SEO, social media, and email
• Covers the use of AI to analyze customer behavior, benefits of chatbots, and AI-powered customer service
• Features real-world cases from leading companies like Netflix, Amazon, and Spotify
• Uses AI tools to transform customer data into actionable insights for more effective campaigns

TABLE OF CONTENTS

1: Introduction to AI Marketing.
2: Understanding AI and Machine Learning.
3: Preparing Your Data for AI.
4: Using AI to Analyze Customer Behavior.
5: Personalization with AI.
6: Chatbots and AI-Powered Customer Service.
7: Image and Video Recognition with AI.
8: Using AI for Social Media Marketing.
9: Predictive Analytics with AI.
10: Email Marketing with AI.
11: Search Engine Optimization with AI.
12: Using AI for Content Marketing.
13: Marketing Automation with AI.
14: Using AI for Sales Enablement.
15: Ethical Considerations and the Future of AI in Marketing.

Über die Autorin bzw. den Autor: Mark Lamplugh is a visionary CMO and best-selling author adept at driving revenue growth and achieving organizational goals through data-driven technology and collaborative leadership. An expert in leveraging digital marketing, he has experience in budget management, team direction, and stakeholder engagement.

Bibliografische Details

Titel: The AI Marketing Playbook: Concepts - ...
Verlag: Mercury Learning and Information
Erscheinungsdatum: 2024
Einband: Softcover
Zustand: New