Marketing Principles and Best Practices

Dunne, Patrick, Griffin, Abbie, Czinkota, Michael R., Hoffman, K. Douglas, Dickson, Peter R.

ISBN 10: 0324200447 / ISBN 13: 9780324200447

Verlag: Cengage South-Western, 2004

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 3199657-6

Inhaltsangabe:

Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field. Without losing the distinct flavor of each contributing author, every chapter is consistent in format and pedagogy and edited by Dr. Doug Hoffman to ensure a consistent, streamlined presentation. This new edition has integrated an environmental framework throughout.

Bibliografische Details

Titel: Marketing Principles and Best Practices
Verlag: Cengage South-Western
Erscheinungsdatum: 2004
Einband: Hardcover
Zustand: Good
Auflage: 3rd.