Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media

Gaetan T. Giannini Jr.

ISBN 10: 0136082998 / ISBN 13: 9780136082996

Verlag: Pearson, 2009

Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Bestandsnummer des Verkäufers ZEV.0136082998.VG

Inhaltsangabe:

For undergraduate public relations, new media, and marketing courses.

The first text to teach public relations through the lens of marketing.

Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognises the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to “do Marketing Public Relations” in the real world.

Bibliografische Details

Titel: Marketing Public Relations: A Marketer's ...
Verlag: Pearson
Erscheinungsdatum: 2009
Einband: Softcover
Zustand: very_good