Marketing Research

Aaker, David A.; Kumar, V.; Leone, Robert; Day, George S.

ISBN 10: 1118156633 / ISBN 13: 9781118156636

Verlag: Wiley, 2012

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Inhaltsangabe:

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.

Bibliografische Details

Titel: Marketing Research
Verlag: Wiley
Erscheinungsdatum: 2012
Einband: Hardcover
Zustand: good