Marketing Research: An Applied Orientation: Global Edition

Naresh K. Malhotra et SPSS SPSS

ISBN 10: 0136094236 / ISBN 13: 9780136094234

Verlag: PEARSON (France), 2010

Ancien livre de bibliothèque. Salissures sur la tranche. Edition 2010. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Edition 2010. Ammareal gives back up to 15% of this item's net price to charity organizations. Bestandsnummer des Verkäufers D-400-526

Inhaltsangabe:

This is a Pearson Global Edition.  The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.

 

For undergraduate and graduate marketing research courses.

Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making.

Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.

Reseña del editor: This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. For undergraduate and graduate marketing research courses. Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.

Bibliografische Details

Titel: Marketing Research: An Applied Orientation: ...
Verlag: PEARSON (France)
Erscheinungsdatum: 2010
Einband: Softcover
Zustand: Très bon