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Marketing Research: An Applied Orientation

Malhotra, Naresh K.

ISBN 10: 0139229647 / ISBN 13: 9780139229640
Verlag: Prentice-Hall, 1999
Gebraucht Zustand: Good Softcover
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Illus card, rubbing to edges, writing to ffep. CD ROM still sealed in packet. European dition (either 3rd or 4th ED) Size: 170x250mm. Buchnummer des Verkäufers 0021460

Bibliografische Details

Titel: Marketing Research: An Applied Orientation

Verlag: Prentice-Hall

Erscheinungsdatum: 1999

Einband: Soft Cover

Zustand: Good

Zustand des Schutzumschlags: No Dj

Auflage: 3rd Edition.

Über diesen Titel


'This book shows much promise and might very well become the European marketing research handbook of the future. I believe every student of marketing research in Europe should obtain a copy of this book. The author has undertaken a Herculean task and has succeeded with flying colours.' Martin Wetzels, Maastricht University 'Malhotra's revised European edition is a comprehensive guide to modern marketing research. Not only is it a useful text for students of modern marketing research, providing them with examples of current practice, it is also a useful text for managers, who are either commissioning research or disseminating and operationalising its results.' Paul Baines, Middlesex University

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