Marketing Research: An Applied Orientation

Naresh K. Malhotra

ISBN 10: 0130830445 / ISBN 13: 9780130830449

Verlag: Pearson Education, 1999

Beschreibung

This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket.

Bestandsnummer des Verkäufers mon0001119818

Bibliografische Details

• Titel: Marketing Research: An Applied Orientation
• Verlag: Pearson Education
• Erscheinungsjahr: 1999
• Sprache: Englisch
• ISBN-10: 0130830445
• ISBN-13: 9780130830449
• Einband: hardcover
• Auflage: 3. Auflage
• Zustand: Acceptable

Über diesen Titel

Inhaltsangabe

Appropriate for both undergraduate and graduate courses in Marketing Research, this text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. It strives to build on the success of previous editions by being even more current, contemporary, illustrative and user-friendly.