Marketing Research That Won't Break the Bank : A Practical Guide to Getting the Information You Need

Andreasen, Alan R.

ISBN 10: 0787964190 / ISBN 13: 9780787964191

Verlag: Wiley & Sons, Incorporated, John, 2002

Beschreibung

Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Bestandsnummer des Verkäufers GRP27502594

Bibliografische Details

• Titel: Marketing Research That Won't Break the Bank : A Practical Guide to Getting the Information You Need
• Verlag: Wiley & Sons, Incorporated, John
• Veröffentlichungsdatum: 2002
• Sprache: Englisch
• ISBN-10: 0787964190
• ISBN-13: 9780787964191
• Bindung: Softcover
• Ausgabe: 1 Edition.
• Zustand: Very Good

Über diesen Titel

Inhaltsangabe

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.

Über die Autorin bzw. den Autor

Alan R. Andreasen is professor of marketing at the McDonough School of Business at Georgetown University and executive director of the Social Marketing Institute. He is a past president of the Association for Consumer Research. Andreasen is the author or editor of numerous books, including Ethics and Social Marketing (2001), Strategic Marketing in Nonprofit Organizations (6th ed. with P. Kotler, 2003), and Marketing Social Change (Jossey-Bass, 1995).