Marketing

Shane Hunt; John Mello; George Deitz

ISBN 10: 1260575934 / ISBN 13: 9781260575934

Verlag: McGraw-Hill Education, 2020

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G1260575934I3N00

Inhaltsangabe:

Hunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major!  The product, the 1^st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits:

• A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.  Features like Career Tips,Executive Perspectives and Today’s Professional Interviews make marketing relevant and engaging for the student and can found in every chapter.

• Integration of key topics that are part of the daily fabric of marketing― globalization, social media, ethics, and marketing analytics.  These are covered THROUGHOUT the product and not in a single chapter.

• Seamlessly integrated results-driven technology.  Shane Hunt writes all of the Connect application exercises and teaches using Connect every year!  The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage.

• The right content for a semester-long course.  Chapters are direct, concise,and approachable in length and written in an upbeat tone.  In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative. 

Über die Autorinnen und Autoren: Dr. C. Shane Hunt received his PhD in marketing from Oklahoma State University. Shane has won numerous awards for his teaching, including the 2010 National Inspire Integrity Award from the National Society of Collegiate Scholars, the 2010 Lt. Col. Barney Smith Award as Professor of the Year at Arkansas State University, the 2011 Excellence in Undergraduate Teaching Award, the 2015 Honors Professor of the Year Award, and the 2019 National Teaching Innovation Award presented by the Association of Collegiate Marketing Educators. 

Shane’s research has appeared in the Journal of Personal Selling and Sales Management, the Journal of Business Logistics, and other leading marketing journals. He has presented to numerous organizations including the American Marketing Association and the National Conference in Sales Management. 

After completing his MBA degree, Shane went to work for a Fortune 500 company in Tulsa, Oklahoma, and spent eight years working as a pricing analyst, product manager, and business development manager overseeing numerous strategic initiatives. In addition to his role as a professor, Shane also serves as a consultant, speaker, and board member for businesses and nonprofit organizations across the country. 

Shane is now the Dean of the College of Business and Michael C. Ruettgers Professor of Marketing at Idaho State University. He lives in Pocatello, ID, with his wife, Jenifer, and their two children, Andrew and Sarah.


John E. Mello (PhD Tennessee) is a Professor of Supply Chain Management and Director, Center for Supply Chain Management, Arkansas State University. Prior to entering academia, he spent 28 years in the consumer-packaged goods industry in various supply chain management positions. He is the Neil Griffin College of Business Excellence in Graduate Teaching award winner for 2012 and 2018, and Excellence in Research for 2014. His research has been published in Foresight: The International Journal of Applied Forecasting, Journal of Business Forecasting, Journal of Business Logistics, Journal of Supply Chain Management, International Journal of Physical Distribution and Logistics Management, International Journal of Logistics Management, and Transportation Journal, Transportation Research Part E. 

Bibliografische Details

Titel: Marketing
Verlag: McGraw-Hill Education
Erscheinungsdatum: 2020
Einband: Paperback
Zustand: Good
Zustand des Schutzumschlags: No Jacket
Auflage: 3. Auflage