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Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

Purnendu Tripathi

Verlag: IGI Global, 2013
ISBN 10: 1466640146 / ISBN 13: 9781466640146
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Titel: Marketing Strategies for Higher Education ...

Verlag: IGI Global

Erscheinungsdatum: 2013

Einband: Hardcover

Zustand: New

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Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development. 

Über den Autor: Purnendu Tripathi, an International Research Fellow of Open University Business School (2009) at Open University (UK), has a PhD in management and a masters degree in distance education. He was associated with Arab Open University Saudi Arabia Branch for three years as a faculty member in Business Administration. In his parent institution IGNOU (India), he is Deputy Director, looking after academic management and student support services with aspects in open and distance learning. He has co- edited teaching case books and contributed articles in standard national and international journals, as well as presented papers in national and international conferences. Dr. Tripathi is a member of review committees for numerous international conferences and journals. His current research interests include academic program life cycle (APLC) and educational marketing.

Siran Mukerji is Jawahar Lal Nehru scholar for her doctorate in HRD and also has masters degree in distance education and public administration. She has been International Research Fellow of Open University Business School (2009) at Open University (UK). She was associated with Arab Open University Saudi Arabia Branch for three years as a faculty member in Business Administration. She has co-edited teaching case books and contributed articles in standard national and international journals and also presented papers in national and international conferences. Dr. Mukerji is a member of review committees for numerous international conferences and journals. Her current research interests include performance management and HRM in open and distance learning institutions. In her parent institution IGNOU (India) she is Deputy Director.

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