Marketing Strategies for Indian Software Development Companies in Entering Western European Markets

Sprache: Englisch

Verlag: GRIN Verlag Aug 2015, 2015

3668033331 / 9783668033337

Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, DeutschlandBuchWeltWeit Ludwig Meier e.K.

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AbeBooks-Verkäufer/-in seit 11. Januar 2012

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Artikelbeschreibung des Verkäufers

This item is printed on demand - it takes 3-4 days longer - Neuware -Project Report from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, University of Bedfordshire, language: English, abstract: This theory into practice report is written on the topic of 'Identifying certain characteristics of marketing strategy for Indian software development companies in entering Western European market'. Main aim of this report is to identify certain characteristics that would permit Indian software companies to develop successful marketing strategies.It has been analysed that India has managed to hold India dominant position around the world in the software development field. It has been observed that the growth intensity of Indian software development industry is much higher than countries. It seemed to be difficult task for the companies to formulate strategies for entering foreign market for the very first time. And for this purpose these companies would have make several decision during this process.Usually, the process of foreign market entry follows different phases. When a company decides to make entry into foreign market, at a first stage if would have to decide which market shout it have to enter. When the particular market is selected then the company would to analyse that what sort of entry mode will be pursued. And at the last stage, the company would have to follow the operationalising of the market process.It has been learned that currently most of Indian software companies have been focused on providing general software development services rather than products. It has also been ascertained that when Western European companies would decide to outsource their projects/services to Indian software companies then they would intend on the utilisation of an offshore development center. it has been examined that certain problems (like differences in efficiency, meeting quality standards and deadlines) could be faced by the Indian software development companies while entering Western European market. It has been intended that there are six characteristics (lower psychical distance, developing relationships, acquiring knowledge about the target market, maintaining relationships with partners, reducing the price of its marketing offerings and determining its asset investment & risks) of marketing strategy that should be followed by Indian software development companies for making successful entry into the Western European market. 40 pp. Englisch.…

Bestandsnummer des Verkäufers 9783668033337

Titel
Marketing Strategies for Indian Software Development Companies in Entering Western European Markets
Autor
Junaid Javaid
Verlag
GRIN Verlag Aug 2015
Erscheinungsjahr
2015
Zustand
Neu
Einband
Taschenbuch
Sprache
Englisch
ISBN-10
3668033331
ISBN-13
9783668033337
Artikelgewicht
73 Gramm
Abmessungen
210x148x4 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Deutschland

Verkäufer/-in mit 5 Sternen

AbeBooks-Verkäufer/-in seit 11. Januar 2012

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