Marketing Strategy : A Decision Focused Approach

Walker, Orville C., Mullins, John W.

ISBN 10: 0073529893 / ISBN 13: 9780073529899

Verlag: McGraw-Hill Higher Education, 2007

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 3991805-6

Inhaltsangabe:

Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing s cross/inter-functional relationships. The book s strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Bibliografische Details

Titel: Marketing Strategy : A Decision Focused ...
Verlag: McGraw-Hill Higher Education
Erscheinungsdatum: 2007
Einband: Softcover
Zustand: Good
Auflage: 6th.