Marketing Technologies (Routledge Studies in Innovation, Organizations and Technology)

Simakova, Elena

ISBN 10: 0415624770 / ISBN 13: 9780415624770

Verlag: Routledge, 2012

In. Bestandsnummer des Verkäufers ria9780415624770_new

Inhaltsangabe:

This book offers an ethnographic account of what it means and what it takes to become a competent member of the technology marketing community, through engaging with the participants' ways of making sense of socio-technical orders. The book helps the reader to understand the corporate assumptions behind technological change and unravels the construction of expectations, inclusions and exclusions around emerging technologies.

Über die Autorin bzw. den Autor:

Elena Simakova is Lecturer in Innovation at the University of Exeter Business School, UK. Her research focuses on policy and politics of emerging technologies and the creation of market values. Her publications have appeared in Social Studies of Science; Science, Technology & Human Values; and Science as Culture

Bibliografische Details

Titel: Marketing Technologies (Routledge Studies in...
Verlag: Routledge
Erscheinungsdatum: 2012
Einband: Hardcover
Zustand: New