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Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

McDonald, Malcolm; Mouncey, Peter; Maklan, Stan

ISBN 10: 0749468971 / ISBN 13: 9780749468972
Verlag: Kogan Page, 2014
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This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Measuring the impact of marketing activities and expenditures has long been overdue - open the pages . and find the answers. Buchnummer des Verkäufers ABE_book_usedgood_0749468971

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Bibliografische Details

Titel: Marketing Value Metrics: A New Metrics Model...

Verlag: Kogan Page

Erscheinungsdatum: 2014



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