Mass Communication Theory: Foundations, Ferment and Future

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ISBN 10: 0534176704 / ISBN 13: 9780534176709

Verlag: - -, 1994

This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780534176709

Inhaltsangabe:

Book by Baran Stanley J PhD Davis Dennis K PhD

Reseña del editor: This textbook provides a comprehensive, historically based, authoritative introduction to mass communication theory. It is clearly written with examples, graphics, and other materials to illustrate key theories. It traces the emergence of two main bodies of mass communication theory; social and behavioral and critical and cultural, providing many examples of each and an in-depth discussion of the strengths and limitations of these two types of theory.The book emphasizes that media theories are human creations that typically are intended to address specific problems or issues.The books contextual information about the motives of theorists and the problems/issues they address make it easier for students to learn theory.

Bibliografische Details

Titel: Mass Communication Theory: Foundations, ...
Verlag: - -
Erscheinungsdatum: 1994
Einband: Paperback
Zustand: Very Good