Mass Communication Theory: Foundations, Ferment, and Future

Baran, Stanley J.,Davis, Dennis K.

ISBN 10: 0190942770 / ISBN 13: 9780190942779

Verlag: Oxford University Press, 2020

Bestandsnummer des Verkäufers 9780190942779-2-2

Inhaltsangabe:

Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview of mass communication theory to the present, offering thorough, up-to-date, and effective coverage of both social science and cultural theories.

Über die Autorin bzw. den Autor: Stanley J. Baran is Professor of Communication at Bryant University. He has won numerous teaching awards, including the AMOCO Teaching Excellence Award as the best instructor at the University of Texas at Austin and the College of Communication's Teaching Excellence Award as that college's outstanding professor. At San Jose State University he was named President's Scholar as the university's outstanding researcher.

Dennis K. Davis is Professor Emeritus of Communication at Penn State University. His teaching and research center on mass communication theory, new media literacy, international communication, research methods, and political communication. He has headed divisions of the Association for Education in Journalism and Mass Communication and the National Communication Association.

Bibliografische Details

Titel: Mass Communication Theory: Foundations, ...
Verlag: Oxford University Press
Erscheinungsdatum: 2020
Einband: Softcover
Zustand: Very good