Mass Communication Theory: Foundations, Ferment, and Future (with InfoTrac)

Baran, Stanley J.; Davis, Dennis K.

ISBN 10: 0534561632 / ISBN 13: 9780534561635

Verlag: Cengage Learning, 2002

Beschreibung

Good with wear and markings. Looks like an interesting title!

Bestandsnummer des Verkäufers 200-01773

Bibliografische Details

• Titel: Mass Communication Theory: Foundations, Ferment, and Future (with InfoTrac)
• Verlag: Cengage Learning
• Veröffentlichungsdatum: 2002
• Sprache: Englisch
• ISBN-10: 0534561632
• ISBN-13: 9780534561635
• Bindung: paperback
• Ausgabe: 3. Auflage
• Zustand: Good

Über diesen Titel

Inhaltsangabe

This new edition provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics and other materials it illustrates key theories.

Reseña del editor

This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.