Mastering Hotel Management in an Era of Civic Turbulence (Paperback)

Sprache: Englisch

Verlag: Independently Published, 2025

9798279108725

Serie: Buch 3 von 9 - Civic Turbulence and Hospitality Resilience How Public Trust and Disinformation Shape Hotel

Anbieter: CitiRetail, Stevenage, Vereinigtes KönigreichCitiRetail

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 29. Juni 2022

Softcover

Zustand: Neu

EUR 18,28

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Artikelbeschreibung des Verkäufers

Paperback. This book reframes hotel management as both an economic and civic discipline, emphasizing resilience and trust in an era of societal volatility. Hotels are portrayed as civic anchors, not just commercial enterprises, playing a stabilizing role during political unrest, economic shocks, and misinformation crises.IntroductionHotels historically provided safety and continuity; today, they must integrate transparency, empathy, and community engagement to maintain trust and relevance.Key Themes and ChaptersChapter 1: Why Civic Turbulence MattersDefines civic turbulence-instability caused by politics, economics, and disinformation-and its impact on guest behavior: cancellations, shortened booking windows, and price sensitivity. Traditional forecasting fails under these conditions, requiring adaptive models that incorporate sentiment analysis and civic signals.Chapter 2: Public Trust as a Strategic AssetTrust is positioned as a measurable, revenue-driving variable influencing ADR, RevPAR, and loyalty. Strategies include transparent communication, empathy training, and authentic community engagement.Chapter 3: Disinformation - The Hidden Risk FactorExplores how misinformation spreads virally, destabilizing demand. Hotels must counter false narratives through proactive messaging, sentiment monitoring, and partnerships with credible institutions.Chapter 4: Angerer's Framework for Resilient Revenue ManagementIntroduces a values-driven model blending data intelligence with civic engagement. Four pillars: sentiment analysis, civic signals, transparent communication, and community partnerships-ensuring ADR integrity and forecasting accuracy.Chapter 5: Marketing as Cultural LeadershipMarketing shifts from promotion to narrative-building. Authenticity, values alignment, and emotional connection become critical. Hotels act as cultural leaders, reinforcing stability and identity during turbulence.Chapter 6: Forecasting with Civic IntelligenceAdvocates adaptive forecasting using civic data, sentiment scores, and AI-driven models. This dual-lens approach combines financial precision with community alignment for resilience.Chapter 7: Service Recovery as a Revenue EnginePositions service recovery as a strategic investment. Empathy and empowerment reduce cancellations, drive repeat business, and strengthen brand equity.Chapter 8: Ethical Guardrails and Strategic IntegrationEmphasizes transparency, privacy stewardship, and authentic community alignment. Warns against manipulative pricing, tokenistic partnerships, and misuse of sentiment data. Ethics must underpin revenue, marketing, and forecasting strategies.Final InsightHospitality is no longer just about rooms-it's about relationships, resilience, and responsibility. By embedding civic values into operations, marketing, and revenue strategies, hotels can transform uncertainty into opportunity, securing both financial sustainability and social relevance. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …

Bestandsnummer des Verkäufers 9798279108725

Titel
Mastering Hotel Management in an Era of Civic Turbulence (Paperback)
Autor
Brian Scott Angerer
Verlag
Independently Published
Erscheinungsjahr
2025
Zustand
new
Einband
Paperback
Sprache
Englisch
ISBN-13
9798279108725
Serie
Buch 3 von 9: Civic Turbulence and Hospitality Resilience How Public Trust and Disinformation Shape Hotel

CitiRetail

Stevenage, Vereinigtes Königreich

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 29. Juni 2022

Versandkosten von Vereinigtes Königreich nach USA

Artikel7 bis 14 Werktage7 bis 60 Werktage
Erster ArtikelEUR 43,80EUR 43,80
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