Mastering the New Media Landscape: Embrace the Micromedia Mindset. Dieser Artikel ist nicht verfügbar.
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Sprache: Englisch
Verlag: Berrett-Koehler Publishers, 2016
- Softcover
- Gebraucht
Anbieter: Textbooks_Source, Columbia, MO, USATextbooks_Source
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei AbeBooks seit 10. November 2017
Nicht verfügbar
Softcover
Zustand: Gebraucht - Befriedigend
EUR 15,47
Artikelbeschreibung des Verkäufers
Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Bestandsnummer des Verkäufers 002201685U
- Titel
- Mastering the New Media Landscape: Embrace the Micromedia Mindset
- Autor
- Henricks, Barbara Cave
- Verlag
- Berrett-Koehler Publishers
- Erscheinungsjahr
- 2016
- Zustand
- Good
- Einband
- paperback
- Sprache
- Englisch
- ISBN-10
- 1626565805
- ISBN-13
- 9781626565807
- Auflage
- Illustrated.
The New Way to Get Noticed
The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
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Über die Autorin bzw. den Autor
Barbara Cave Henricks, founder and president of Cave Henricks Communications, has spearheaded campaigns for some of the biggest names in business today, including Jack Welch, Tom Rath, Larry Bossidy, Ram Charan, John Bogle, Maria Bartiromo, and Marcus Buckingham.
Rusty Shelton, cofounder and chairman of Zilker Media, is an active keynote speaker, entrepreneur, and author of several books.
Rusty Shelton, cofounder and chairman of Zilker Media, is an active keynote speaker, entrepreneur, and author of several books.
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