It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

Bestandsnummer des Verk�ufers 1733839003-11-1

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Bibliografische Details

Titel: Mastering Product Management: A Step-by-Step Guide
Verlag: Kevin Brennan (edition )
Erscheinungsjahr: 2019
Sprache: Englisch
ISBN-10: 1733839003
ISBN-13: 9781733839006
Einband: Paperback
Zustand: Good

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Inhaltsangabe

Mastering Product Management: A Step-By-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task.

- Source new ideas that succeed
- Set a compelling product vision and strategy
- Search for profitable new business models
- Become a market expert
- Effectively manage roadmaps
- Ensure a successful product launch
- Understand value and price profitably
- Build and manage high-performance teams

This book is a convenient reference guide that you can use throughout your workday. It's meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.

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