Mathematical Ideas Plus MyLab Math with Pearson eText -- 24 Month Access Card Package

NOTE: Before purchasing, check with your instructor to confirm the correct ISBN. Several versions of the MyLab™ and Mastering™ platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.

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For courses in Liberal Arts Mathematics.

This package includes MyLab Math.

Engages non-STEM students with a practical presentation that connects mathematics to their current and future lives 

Mathematical Ideas is a versatile text that has evolved to meet changing curricular needs and trends, but remains steadfast to its primary objectives – comprehensive coverage, appropriate organization, clear exposition, abundant examples, and well-planned exercise sets with numerous applications. 

With a fresh focus on math in the workplace, this program shows students in liberal arts and survey courses how math will play an important role in their futures, while helping them to develop a solid understanding of mathematical concepts. The 14th Edition updates and enhances the text’s hallmark features, and expands its robust MyLab™ Math course to include StatCrunch^® applets, animations, corequisite course material, new section lecture videos, and much more.

Personalize learning with MyLab Math 

By combining trusted author content with digital tools and a flexible platform, MyLab Math personalizes the learning experience and improves results for each student. 

Vern Heeren grew up in the Sacramento Valley of California. After earning a Bachelor of Arts degree in mathematics with a minor in physics at Occidental College, and completing his Master of Arts degree in mathematics at the University of California, Davis, he began a 38-year teaching career at American River College, teaching math and a little physics. He coauthored Mathematical Ideas in 1968 with office mate Charles Miller, and he has enjoyed researching and revising it over the years. It has been a joy for him to complete the fourteenth edition, along with long-time coauthor John Hornsby, and with son Christopher.

These days, besides pursuing his mathematical interests, Vern enjoys spending time with his wife Carole and their family, exploring the wonders of nature at and near their home in central Oregon.

John Hornsby joined the author team of Margaret Lial, Charles Miller, and Vern Heeren in 1988. In 1990, the 6th Edition of Mathematical Ideas became the first of nearly 150 titles he has coauthored for Scott Foresman, HarperCollins, Addison-Wesley, and Pearson in the years that have followed. His books cover the areas of developmental and college algebra, precalculus, trigonometry, and mathematics for the liberal arts. He is a native and resident of New Roads, Louisiana.

Christopher Heeren is a native of Sacramento, California. While studying engineering in college, he had an opportunity to teach a math class at a local high school, and this sparked both a passion for teaching and a change of major. He received a Bachelor of Arts degree and a Master of Arts degree, both in mathematics, from California State University, Sacramento. Chris has taught mathematics at the middle school, high school, and college levels, and he currently teaches at American River College in Sacramento. He has a continuing interest in using technology to bring mathematics to life. When not writing, teaching, or preparing to teach, Chris enjoys spending time with his lovely wife Heather and their three children.