Media Across Borders: Localizing TV, Film, and Video Games

Esser, Andrea (Editor)/ Smith, Iain Robert (Editor)/ Bernal-merino, Miguel Á. (Editor)

ISBN 10: 1138597996 / ISBN 13: 9781138597990

Verlag: Routledge, 2018

reprint edition. 237 pages. 9.00x6.25x0.50 inches. In Stock. Bestandsnummer des Verkäufers __1138597996

Inhaltsangabe:

What happened when Sesame Street and Big Brother were adapted for African audiences? Or when video games Final Fantasy and Assassins’ Creed were localized for the Spanish market? Or when Sherlock Holmes was transformed into a talking dog for the Japanese animation Sherlock Hound? Bringing together leading international scholars working on localization in television, film and video games, Media Across Borders is a pioneering study of the myriad ways in which media content is adapted for different markets and across cultural borders. Contributors examine significant localization trends and practices such as: audiovisual translation and transcreation, dubbing and subtitling, international franchising, film remakes, TV format adaptation and video game localization. Drawing together insights from across the audiovisual sector, this volume provides a number of innovative models for interrogating the international flow of media. By paying specific attention to the diverse ways in which cultural products are adapted across markets, this collection offers important new perspectives and theoretical frameworks for studying localization processes in the audiovisual sector.

For further resources, please see the Media Across Borders group website (www.mediaacrossborders.com), which hosts a ‘localization’
bibliography; links to relevant companies, institutions and publications, as well as conference papers and workshop summaries.

Über die Autorin bzw. den Autor:

Andrea Esser is a Principal Lecturer in Media and Communications at the University of Roehampton, UK

Iain Robert Smith is a Lecturer in Film at the University of Roehampton, UK

Miguel Á. Bernal-Merino is a Senior Lecturer in Game and Media Localisation at the University of Roehampton, UK

Bibliografische Details

Titel: Media Across Borders: Localizing TV, Film, ...
Verlag: Routledge
Erscheinungsdatum: 2018
Einband: Paperback
Zustand: Brand New