Media Economics. Dieser Artikel ist nicht verfügbar.
Sprache: Englisch
Verlag: Red Globe Press, 2015
- Softcover
- Neu
Anbieter: Chiron Media, Wallingford, Vereinigtes KönigreichChiron Media
Verkäufer:in bei AbeBooks seit 2. August 2010
Zustand: Neu
EUR 11,98
Artikelbeschreibung des Verkäufers
Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.
Bestandsnummer des Verkäufers 6666-GRD-9780230293229
- Titel
- Media Economics
- Autor
- Cunningham, Stuart
- Verlag
- Red Globe Press
- Erscheinungsjahr
- 2015
- Zustand
- New
- Einband
- Unknown Binding
- Sprache
- Englisch
- ISBN-10
- 0230293220
- ISBN-13
- 9780230293229
- Serie
- Buch 5 von 13: Key Concerns in Media Studies
This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value - and limits - of contending economic approaches in understanding how the media operates today.
Succinct and accessible, this text is essential reading for all students of media and communication studies, as well as those from economics, policy studies, business studies and marketing backgrounds with an interest in the media.
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Über die Autorin bzw. den Autor
Terry Flew is Professor of Media and Communication in the Creative Industries Faculty at Queensland University of Technology, Brisbane, Australia.
Adam Swift is a Research Fellow at Queensland University of Technology, Australia.
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