Media Management : Leveraging Content for Profitable Growth

Max Josef Ringlstetter

ISBN 10: 3540440054 / ISBN 13: 9783540440055

Verlag: Springer Berlin Heidelberg, 2002

Beschreibung

Druck auf Anfrage Neuware - Printed after ordering - As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels areoffered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.

Bestandsnummer des Verkäufers 9783540440055

Bibliografische Details

• Titel: Media Management : Leveraging Content for Profitable Growth
• Verlag: Springer Berlin Heidelberg
• Erscheinungsjahr: 2002
• Sprache: Englisch
• ISBN-10: 3540440054
• ISBN-13: 9783540440055
• Einband: Buch
• Zustand: Neu

Über diesen Titel

Inhaltsangabe

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.