Media Management

ISBN 10: 3642078869 / ISBN 13: 9783642078866

Verlag: Springer, 2010

Beschreibung

Print on Demand pp. 196 41 Illus.

Bestandsnummer des Verkäufers 5826277

Bibliografische Details

• Titel: Media Management
• Verlag: Springer
• Erscheinungsjahr: 2010
• Sprache: Englisch
• ISBN-10: 3642078869
• ISBN-13: 9783642078866
• Einband: Softcover
• Zustand: New

Über diesen Titel

Inhaltsangabe

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.