Media/Impact: An Introduction to Mass Media, 2009 Update

Shirley Biagi

ISBN 10: 0495565962 / ISBN 13: 9780495565963

Verlag: Cengage Learning, 2008

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0495565962I4N00

Inhaltsangabe:

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you what it's like to work in each industry. Included are media literacy case studies, an extensive online media careers guide, and a new collection of video clips.

Bibliografische Details

Titel: Media/Impact: An Introduction to Mass Media,...
Verlag: Cengage Learning
Erscheinungsdatum: 2008
Einband: Paperback
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket