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Mega Gifts: 2nd Edition, Revised & Updated

Jerold Panas

Verlag: Emerson & Church Publishers, 2005
ISBN 10: 1889102245 / ISBN 13: 9781889102245
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Titel: Mega Gifts: 2nd Edition, Revised & Updated

Verlag: Emerson & Church Publishers

Erscheinungsdatum: 2005

Einband: Soft cover

Zustand: New


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Inhaltsangabe: Want to know what motivates donors to give big gifts? There is an easy way to find out. Ask them. That is what Jerold Panas did for his book, Mega Gifts: Who Gives Them, Who Gets Them. Rather than speculate about what prompted so and so to give $25,000, or $100,000 or $1,000,000, Panas rang them up and said, Can I come talk with you? Admittedly, that is easy for Panas who knows practically everyone save Benedict XVI. Panas winnowed his questions down to the most revealing: what prompts you to give, what about the person soliciting you is important, what do you look for in an organization, what immediately turns you off, to what extent do the board and CEO matter to you, how does an organization keep you giving, and a handful of others. The donors are surprisingly candid, which makes Mega Gifts a bit naughty, and what they say will unquestionably alter your approach to major gifts. And do not depair if you are aiming to solicit the Pope. Panas recently dined with the Archbishop of Canterbury, so he is clearly working his way up.


No other book on the market plumbs the psychology of giving as Mega Gifts does. Jerold Panas, hailed by Newsweek as "the Robert Schuller of Fundraising," explores the motives and pressures that drive men and women to make gifts of consequential size.

Scores of books dwell on the techniques for soliciting donors, but only Mega Gifts focuses on the human dimension of giving – questioning the donors themselves to uncover their underlying motivations.


For his research, Panas interviewed dozens of notable philanthropists, each of whom has given million-dollar gifts (some many times over). A sampling of the individuals:

Alex Spanos, owner of the San Diego Chargers professional football team, who contributed a quarter of a million dollars on the spot, in response to a three-minute phone call from someone he had never met.

James Gamble, grandson of the founder of Procter and Gamble, who recalls his father talking to him about ‘DB’s’ – Deductible Benevolences. Leo Beranek, co-founder of one of the world’s largest acoustical consulting firms, tells of his longstanding interest in music, leading eventually to his major support of the Boston Symphony Orchestra.

Malin Burnham, San Diego’s Philanthropist of the Year and America’s Cup luminary, discusses how he prefers to be asked for philanthropic gifts.

The reader will also find fascinating stories about:

• Paul Galvin, founder of Motorola • Cyril Magnin, department store magnate • Dewitt Wallace and Lila Acheson, co-founders of Reader’s Digest • Clement Stone, the guru of the Positive Mental Attitude • Edwin Whitehead, founder of the Whitehead Institute at MIT • Gerald Jennings, creator of the wheelchair prototype • Walter Haas, Jr., who for years headed Levi Strauss & Company, founded by his great grand uncle

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